Experience Design (UX/UI) refers to the practice of designing products with a focus on the overall user experience (UX) and the user interface (UI). It’s about crafting how a person feels when using a digital product and ensuring every interaction is intuitive and enjoyable. This involves UX research and strategy (understanding user needs, defining the right features) as well as UI design (the visual layout, look-and-feel, and interactive elements).

In essence, experience design is end-to-end product design, sometimes also called product experience design, where we make sure the product is not only functional but also a pleasure to use. Linnify’s team excels at both UX and UI, blending them into a cohesive process that takes an idea from concept to a user-approved design.

AI-driven and data-rich products are powerful, but they can also be complex or opaque to users. Specialized UX/UI design is crucial to make advanced technology human-friendly. For example, an AI application might provide intelligent recommendations, our job is to present those in a clear way, with explanations or visual cues that build user trust. Data-heavy platforms might have dashboards with tons of information, we use information architecture and visual design to prevent overwhelm, turning raw data into clear insights.

By designing thoughtful interactions (like gentle onboarding wizards, tooltips, or intuitive data visualizations), we help users engage with sophisticated features confidently. In short, good UX/UI ensures that the sophistication happens under the hood while the user sees a clean, guided interface. This often involves creating design systems for AI products that keep the experience consistent and understandable even as the underlying AI churns through complex tasks.

A design system is a collection of reusable components, guidelines, and standards that define a product’s design language. For AI products, a design system plays a critical role in managing complexity. It might include predefined UI components for displaying AI outputs (charts, graphs, confidence scores, etc.), standardized color-coding for different data states, icons and messages for AI status or errors, and guidelines on tone (especially if the AI interacts via text or voice).

Design systems for AI products ensure that every part of the interface, from simple buttons to dynamic AI-generated content, feels consistent and on-brand. This consistency not only speeds up development (since designers and developers can reuse elements) but also builds user trust. When users see predictable patterns in how an AI presents results or requests input, they feel more in control. At Linnify, we build design systems tailored to your product, so that as it scales, you have a “single source of truth” for design. This is particularly useful if you plan to expand your product across multiple platforms or continuously update it with new AI-driven features.

Yes, we provide user testing services for clients globally, including Germany. Our UX team can facilitate user testing in whatever market is relevant for you. For example, if you have a target user base in Germany, we can recruit German users and conduct localized usability testing sessions (either remotely or in-person as needed).

Our user testing services cover everything from setting up test scenarios, moderating sessions, to analyzing feedback and recommendations. By testing with real users in Germany (or any specific region), we ensure your product’s design is culturally aware and effective for that audience. This global reach in our research capability means that whether you’re in Germany, the USA, or anywhere else, we gather the insights needed to optimize your product’s UX for your target market.

Absolutely. We work with clients across the UK on product experience design projects, as well as clients in the US, Europe, and beyond. Being a global company, our team doesn’t let geography be a barrier, our collaboration toolkit and distributed team make it feel like we’re right next door. If you’re in the UK and looking for a partner to improve your product’s UX/UI, we can seamlessly integrate with your team’s schedule and culture. In fact, we have experience delivering successful projects for UK startups and enterprises.

You’ll get the benefit of our validation-driven approach and creative talent, with the convenience of collaborating in a time zone that overlaps with your workday. Whether it’s a mobile app or a complex SaaS platform, our team is ready to craft an exceptional product experience.

In short, our company is both. We are a globally operating UX/UI design company with roots in Romania and an active presence in the USA. Our headquarters and a large part of our design & development team are based in Cluj-Napoca, Romania, one of Eastern Europe’s premier tech hubs known for its strong UI/UX design talent.

At the same time, we have team members and representatives in the United States to work closely with our North American clients. This means when you partner with us, you get the creativity and cost-effectiveness of a top UI/UX design team in Romania, coupled with the convenience and strategic insight of working with a UX design company in the USA. We also serve clients worldwide (from the UK, Germany, and other regions), so we bring a truly global perspective to our design process. Being in multiple locations allows us to be available to our clients, adapt to their needs, and deliver world-class design solutions without compromise.