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DURATION
9 months
ARI Delivery is a transformative meal subscription service, offering personalized, healthy meal options from local restaurants, tailored to each user's nutritional needs and taste preferences.
Addressing the need for convenient, healthy eating options in a market saturated with fast food and generic meal plans.
Metropolitan areas with a diverse demographic of health-conscious professionals. Their main fitness goal is to lose weight and they have tried healthy meal-subscription solutions in the past.
Tailoring to varied dietary preferences and nutritional standards in urban settings.
ARI Delivery faced the challenge of developing a user-centric, scalable solution within a tight budget and a strict timeline of less than 9 months.
The startup needed to quickly validate market demand, identify user preferences, and establish a viable business model.
Without a swiftand cost-effective development process, the startup risked missing market opportunities and depleting resources before achieving problem/solution fit.
Adopting a validation-driven approach to launching their PoC in the market through experimentation.
The initial idea was that of a mobile app leveraging an intelligent matchmaking algorithm to recommend personalized meal plans from local restaurants.
By focusing on validating the riskiest assumptions when it comes to the product’s success in the market, we were able to iteratively build a solution that could easily adapt to changing needs.
Linnify facilitated ARI Delivery's entire journey from idea to market launch, leading the product validation efforts from Exploration to the Experiment phase by following the “Validation Playbook”.
This included conducting an initial problem refinement workshop, orchestrating lean market research, which generated 126 survey results, and carrying out 26 consumer interviews along with 10 interviews with local restaurants.
Deep competitor analysis was conducted by using the Positioning Map, Competitor Radius, and Blue Ocean Analysis, resulting in a clearly differentiated unique value proposition and key product features. The conception part of the process was conducted together with an expert PhD nutritionist, together with the multidisciplinary team of product experts from Linnify.
Once the essential features of the prototype were established, the team helped with rapid prototyping, usability testing, Progressive Web Application development, and React Native development in order to quickly adapt to market feedback and iterate the key features, together with their corresponding business model.
We leveraged deep data analysis to segment the market and identify the most promising customer segment, validating the unique value proposition and rapidly iterating on the right features that can deliver it to the market.
The team used UX design principles to create a landing page prototype that attracted a total of 712 complete nutritional profiles through organic outreach during the 3 experiments and gradually increased user retention rates through experimentation.
ARI Delivery was launched successfully within an ambitious 6-month timeline. Since its initial launch, there have been 3 versions of the product launched through iterative market experiments.
The startup has already generated more than $1k in revenue in 5 weeks of active experimentation, with a growing rate of repeat customers.
Within 6 months of finalizing a deep market analysis, the company was able to launch 3 different versions of the product to its customer segments, staggering its release through experimentation cohorts that were able to give the startup the flexibility to fail and learn faster.
Along the way, the startup also validated its business model sustainability and operational efficiency through pre-scheduled deliveries of healthy food.
The startup has received positive feedback in the local innovation ecosystem, as well as at a national level, participating in multiple accelerator and incubator programs where it has been rewarded for its innovative approach in solving the problem.
ARI Delivery’s launch demonstrates the ability to reach problem/solution fit on the market rapidly and within a tight budget and timeline.
The project highlighted the need to be adaptable and pivot quickly based on new information, a key aspect of the validation-driven mindset.
We had the opportunity to learn how to iterate rapidly based on experiment feedback, significantly refining the product with each cycle. Our team’s creative capabilities were strongly enhanced by the need to find cost-effective solutions in urgent timelines.
The validation process was updated by adding additional experiment setups and creating a dedicated business model section that helps early-stage innovators brainstorm sustainable models.
ARI Delivery is a personalized meal subscription service that connects users with healthy meal options from local restaurants, based on their nutritional needs and taste preferences.
It addresses the lack of convenient, nutritious food choices in urban areas by providing an alternative to fast food and generic meal plans, all through a scalable, intelligent, user-first digital platform.
The platform targets health-conscious professionals in metropolitan areas, with a strong focus on accommodating diverse dietary preferences and nutritional standards.
ARI Delivery had to validate market demand and build a user-centric product within budget and under nine months to deliver a viable solution.
The MVP was successfully launched within 6 months, using a staggered experimentation model that allowed the team to learn quickly and adapt features to real user behavior.
ARI Delivery validated its unique value proposition, initial loyal customer base, and the sustainability of its business model through data-driven experimentation and early user feedback.
