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Child Car Safety App is a cross-mobile application designed to increase parents' awareness and knowledge of proper safety restraint use. It provides suitable tips for safe travel, significantly reducing the risk of serious and fatal injuries through the correct use of car seats and booster seats.
Managing the diverse needs of parents from various backgrounds was a significant challenge in the industry. The app needed to be user-friendly and accessible to parents with different levels of technological proficiency.
Ensuring accuracy of information was critical, requiring reliable data sources and continuous updates to reflect current safety standards and recommendations.
The platform targets parents with children aged 0 to 12, initially launching in Cluj-Napoca as a pilot market. Following validation, the product is expanding to 10 international markets: Romania, the United Kingdom, the United States, Vietnam, Germany, Indonesia, Ireland, Mexico, New Zealand, and Spain.
The solution was designed to accommodate diverse parenting styles, educational expectations, and digital habits across regions. Localization, accessible design, and culturally relevant content ensure that parents in each country can engage with the platform in a way that feels natural, trustworthy, and aligned with their daily routines.
Ensuring the safety of children during car transportation is a critical challenge. Many parents struggle with a lack of reliable information and tools to properly secure their children in car seats and boosters, resulting in increased travel risks.
In Romania, the problem is particularly severe: less than 50% of children are transported in car seats, and 59% of these seats are incorrectly installed. This significantly increases the risk of injury in the event of an accident.
Despite the critical importance of child car safety, there is a substantial gap in parents' knowledge and awareness, highlighting the urgent need for effective educational tools and resources.
The Child Car Safety app aims to address these challenges by providing comprehensive guidance on car seat selection, installation, and usage, as well as real-time safety alerts and updates.
The Child Car Safety App is a cross-mobile application designed to increase parents' awareness and knowledge of the appropriate use of safety restraints. It recommends suitable tips to travel safely at all times. Correct use of car seats and booster seats reduces serious and fatal injuries by more than half.
The app features a tag scanner that informs the user whether the car seat scanned complies with safety regulations and if it is suitable for the user's child.
Parents can create profiles for their children, including essential information for car seat choices: age, height, and weight. The app also offers personalized notifications, seasonal alerts, relevant news articles, and tips and tricks.
Linnify played a crucial role in the development of the Child Car Safety App.
Our team conducted thorough market research and defined user personas to ensure the app effectively targeted a diverse range of parents. We crafted detailed user flows and designed an intuitive UX/UI to create an engaging user experience. The design team developed a high-fidelity prototype and tested it with real users, making significant improvements before full-scale development.
The development process adhered to Agile methodology, and post-launch, we integrated comprehensive analytics tools to track user engagement and behavior.
This allowed us to make data-driven decisions and continually enhance the app's functionality and user experience. We also provided ongoing support for the client's marketing campaigns, developed additional features, and maintained the app to ensure its success. Additionally, we created a companion website to extend the app's reach and attract more users.
Our team demonstrated expertise in validation and product development by supporting the definition of product specifications based on client-identified problems and user needs identified through research and validated through user interviews.
The product was launched on time, meeting budget constraints and quality standards. Our technical expertise allowed us to develop an innovative solution for a critical issue in child car safety, gaining the client's trust to continue working on the product.
The Child Car Safety App has significantly improved parental awareness and knowledge regarding child car safety. The app achieved a high satisfaction score of 4.5 out of 5, indicating strong user approval and positive feedback.
With over 7,000 users, the app has made a considerable impact on child safety across 10 countries.
Additionally, the project received acknowledgment from ‘I Like IT’ (a popular tech news section from Romania), further validating its effectiveness and innovation in promoting child car safety.
The team’s efforts also led to a substantial increase in active subscriptions, reaching a milestone of 7,000, demonstrating the app’s growing popularity and trust among parents.
The Child Car Safety App has been successfully implemented, helping over 7,000 parents across 10 countries and receiving a satisfaction score of 4.5/5. It continues to assist parents in ensuring their children's safety during car travel.
Through this project, we learned extensively about the challenges parents face in ensuring safe transportation for their children.
By applying our expertise and knowledge, we delivered an impactful tool for parents. This experience deepened our understanding of the importance of safety transportation and enhanced our ability to develop innovative solutions for critical issues in the health and wellbeing industries.
It is a cross-platform mobile application developed to increase parental awareness and knowledge of correct child safety restraint use, including car seats and booster seats, helping to significantly reduce the risk of serious or fatal injuries during car travel.
In Romania, less than 50% of children are transported in car seats, and 59% of those are improperly installed. The app addresses this by offering personalized guidance, educational tools, and safety alerts to help parents make informed decisions about their child’s car travel safety.
The app is designed for parents with children aged 0–12, with features tailored to varying levels of tech literacy. It supports child profiles with age, weight, and height data to recommend appropriate safety measures.
Key features include:
