CASE STUDY
product
Validation
Design
AI

Freiheit Software Website

Software Development
Website Design
Country
Germany
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Platforms
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Mobile
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Web
2020

Freiheit Software Website

DURATION
3 months
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Designed and developed a presentation website with advanced custom animations.
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Delivered a user-friendly content management dashboard for projects, services, blog posts, and team updates.
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Created a visually distinctive and scalable platform that strengthens the client’s brand identity.
Screen with main searching feature of the platform having the products displayed on the right and a map with vendors on the left.
01

Project Overview

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Showcasing technical excellence with a dynamic

Freiheit Software, a German IT company, wanted a website that would reflect their innovative mindset and technical expertise.

Beyond functionality, the client emphasized the importance of unique, fluid animations that would make the brand stand out, while still providing the flexibility to easily manage and update the site’s content.

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Industry challenges

In the IT services industry, design is more than aesthetics, it’s about communicating professionalism, innovation, and reliability.

A website must:

  • Be visually appealing and memorable.
  • Offer smooth, responsive user experiences across devices.
  • Remain easy to manage and scalable for future growth.


Balancing advanced animations with usability and performance is a constant challenge when creating a new website.

02

Geographical Focus

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Primary target market

The website was designed for an international audience of technology professionals and potential partners who expect a strong digital presence that demonstrates both innovation and credibility.

The focus was on showcasing Freiheit Software’s technical expertise and modern approach while ensuring the site could attract global clients and collaborators.

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Cultural considerations

To meet international standards, the site emphasized professional presentation, clear communication of technical competence, and visual elements that align with industry best practices.

Flexibility and scalability were also prioritized, ensuring the platform could evolve alongside the company’s growth and remain relevant across diverse cultural and business contexts.

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03

Problem

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Client's challenge

The client required a solution that would:

  • Feature a visually striking, animation-rich website to stand out from competitors.

  • Include a custom admin dashboard for easy management of services, projects, team members, blog posts, and job listings.
  • Maintain seamless performance and responsiveness across all devices, despite the complexity of its visual elements.

04

Solution

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Proposed solution

Linnify designed and developed a custom animated presentation website for Freiheit Software, integrating advanced animations such as dynamic line drawings, hover effects, logo transitions, and interactive menus.

The team focused on creating smooth, visually striking interactions without compromising speed or performance. In parallel, the team built a tailored administration dashboard, enabling the client to easily update and scale content.

This combination of creative animation and functional flexibility ensured the site could both stand out visually and support long-term growth.

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Linnify's Involvement

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Role in the project

Linnify acted as the dedicated development partner, responsible for animation implementation, responsive web design, and content management system development. Through agile collaboration, the team ensured on-time delivery while adapting to the client’s evolving needs.

Key responsibilities included:

  • Developing custom interactive animations

  • Designing a fully responsive website for desktop and mobile

  • Creating a tailored admin dashboard for easy content management

  • Coordinating with the client through agile delivery cycles

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Application of expertise

The team worked hand-in-hand to translate creative concepts into functional, high-performance animations. Micro-interactions, hover states, and transitions were carefully refined to make the website visually memorable while ensuring seamless performance.

In parallel, usability best practices guided the design of the admin dashboard, making it simple, intuitive, and accessible for non-technical users.

Services

  • Experience Design (UX/UI)
  • Frontend Development

Photo with the product success manager that provided the testimonial
“Working on the Freiheit Software website was both challenging and rewarding because of the complex animations we had to implement. Our goal was to create smooth, interactive elements that made the site visually engaging without sacrificing performance or usability. It pushed me to experiment with creative technical solutions, and seeing everything come together in a way that reflects the client’s identity was very satisfying.”
Andreea Ghejan, Web Developer
06

Results and Achievements

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Outcomes

  • Stronger brand presence
    The new website reinforced Freiheit Software’s innovative identity, helping the brand stand out in the competitive tech landscape.
  • Improved usability
    Despite complex animations, the site maintained excellent loading speed and smooth performance across all devices.
  • Autonomous content management:
    The custom admin dashboard empowered the client to independently manage and update all sections, reducing reliance on external support.
  • Scalable digital platform
    The website’s flexible architecture supports ongoing content expansion and future feature integration.
  • Positive client impact
    The platform attracted new international partnerships and positioned Freiheit Software as a forward-thinking, design-driven company.
  • An article about Stailer entitled: Romanian beauty marketplace Stailer raises 1M euros from angel investors to digitize the vertical
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    Conclusion and Future Outlook

    The Freiheit Software website successfully combined advanced UX/UI design with technical execution, resulting in a dynamic, user-friendly, and scalable platform. The client gained not only a standout digital presence but also the ability to independently manage their growth.

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    Learning and Growth

    This project deepened Linnify’s expertise in animation-driven UX/UI design and demonstrated how creative visual elements can be balanced with usability and performance. The collaboration set the stage for future projects that push the boundaries of interactive web design.

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    Photo with BulkExchange's CTO that provided the testimonial
    “Linnify has been our trusted development partner on several projects, including our presentation website. Their ambition and technical expertise stand out. The team communicates closely, adapts to scope changes with ease, and consistently delivers quality products on time. They’ve mastered the ability to provide a reliable, high-quality product under tight timelines. I’m very satisfied with our collaboration and see them as an integral part of our growth.”
    Marc André Freiheit, CEO & Founder, Freiheit.software
    You can read the full review here
    08

    Frequently Asked Questions (FAQ)

    1. Why are animations important in UX/UI design?

    Animations guide user attention, create smoother transitions, and reinforce brand identity, making the website more engaging without compromising usability.


    2. How can IT companies benefit from custom website design?

    A tailored website highlights technical expertise, builds trust, and ensures flexibility for long-term growth through scalable content management systems.


    3. What was unique about the Freiheit Software website project?

    The combination of complex custom animations and a user-friendly admin dashboard made it both visually distinctive and easy to manage.


    4. How does UX/UI design contribute to brand identity?

    Design choices such as typography, color, animation, and layout directly influence how a brand is perceived, helping companies stand out in competitive industries.

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