CASE STUDY
product
Validation
Design
AI

GrasshoppHer

Diversity & Inclusion
Country
USA
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Platforms
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Mobile
Web platform icon
Web
2021

GrasshoppHer

DURATION
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Scalable web platform focused on women’s mentorship and empowerment
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Centralized presentation website with mentorship hub and community features
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Transitioned from mobile app to a high-impact, accessible web experience
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01

Project Overview

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Empowering women through accessible mentorship

GrasshoppHer is a women-led mentorship initiative focused on reshaping the future of work by building access, support, and visibility for women and non-binary individuals. Through curated mentorship programs, community content, and networking opportunities, GrasshoppHer connects aspiring professionals with experienced mentors across industries.

The platform acts as a bridge, connecting forward-thinking women and allies in corporate, entrepreneurial, and creative spaces with mentorship opportunities that are personal, relevant, and action-driven.

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Industry challenges

Traditional mentorship programs are often rigid, exclusive, and inaccessible to many women, particularly those without corporate connections or prior guidance. GrasshoppHer was founded to disrupt outdated mentorship models and bring more people into inclusive, community-first mentorship experiences that prioritize representation, empowerment, and growth.

02

Geographical Focus

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Primary target market

Professionally driven women and non-binary individuals, primarily in North America, seeking mentorship, career development, and community support.

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Cultural considerations

GrasshoppHer aligns with the rising demand for diversity, equity, and inclusion (DEI) platforms that not only address access gaps in leadership but actively build tools and communities to help women thrive professionally.

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03

Problem

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Client's challenge

GrasshoppHer needed a trusted partner to refocus its technology presence. After experiencing performance issues with a previously developed mobile app, the team wanted to centralize their efforts into a well-branded, reliable, and community-driven web platform that would be easy to manage and appealing to a growing audience. They also needed a strategic and design-aligned partner who could help them scale, not just a service provider, but a collaborator who understood the mission.

Technical limitations and usability issues risked damaging user trust and making it difficult to scale impact. Without a strong, accessible platform, GrasshoppHer couldn’t fully engage its community or deliver on its vision of reshaping how mentorship works for women.

04

Solution

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Proposed solution

Linnify partnered with GrasshoppHer to rebuild their web presence from the ground up, focusing on accessibility, brand consistency, and mentorship-centric functionality.

The presentation website now includes:

  • An inspiring, story-driven homepage that clearly communicates the brand’s mission
  • The Disruptors Mentorship Hub, where users can book 1:1 sessions or apply to become mentors
  • HerCloud, a content and resource section with blogs, workshops, and tools
  • Press and events integration to highlight thought leadership and community growth

Through iterative collaboration, fast feedback cycles, and strong product ownership, Linnify helped GrasshoppHer move from a mobile-focused model to a more agile, scalable web-based presence, without losing momentum or audience trust.

05

Linnify's Involvement

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Role in the project

Linnify initially stepped in to support and maintain GrasshoppHer’s existing mobile app and web platform. Upon discovering critical issues in usability and stability, we conducted an audit, proposed a web-first solution, and rebuilt the platform to better align with GrasshoppHer’s goals and audience needs.

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Application of expertise

  • Product Success Strategy: Clarified scope, priorities, and business objectives through an initial audit
  • UX/UI Design: Redesigned the entire platform to align with GrasshoppHer’s brand and user expectations
  • Web development: Built a fully responsive, scalable platform in Next.js, hosted on Vercel
  • Mentorship system: Integrated a booking interface for users to connect with vetted mentors
  • Content platform: Enabled blog publishing, event promotion, and resource sharing through HerCloud

Services

  • Experience Design (UX/UI)
  • Web development
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“Working on GrasshoppHer was more than just delivering a product, it was about supporting a mission that deeply resonated with us. Our focus was on creating a seamless, scalable experience that reflected the strength and clarity of their brand. The collaboration with Heather and her team was incredibly open and solution-oriented, which made it easy to adapt quickly and build something that truly empowers users. It was a privilege to help bring their vision to life and support the movement they’re leading.”
Gabriela Popa, Project Manager, Linnify
06

Results and Achievements

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Outcomes

  • Stable, scalable platform launched successfully with consistent branding
  • Enhanced user experience and feedback from community members
  • Better understanding of user behavior and shifted objectives toward a web-first strategy
  • Increased engagement through HerCloud and The Disruptors Mentorship Hub
  • Brand is now better aligned with Grasshopper’s bold mission and vision
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07

Conclusion and Future Outlook

The GrasshoppHer case is a story of course correction, collaboration, and clarity. With Linnify’s support, the platform shifted from a fragmented app experience to a cohesive, mission-driven web presence that empowers women to access mentorship, share stories, and take action together.

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Learning and Growth

This project highlighted Linnify’s ability to deliver fast, strategic productpivots grounded in real user insight. It also reinforced the value of design-led partnerships in building purpose-driven platforms that are technically sound, emotionally resonant, and scalable.

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Photo with BulkExchange's CTO that provided the testimonial
“Linnify proved themselves to be more than just a service provider—they were a true strategic partner. They delivered fast, understood our mission deeply, and provided honest, valuable input every step of the way.”
Heather Miller, Founder & CEO, GrasshoppHer
You can read the full review here
08

Frequently Asked Questions (FAQ)

1. What is GrasshoppHer and who is it for?

GrasshoppHer is a women-led mentorship initiative supporting professionally driven women and non-binary individuals in North America through curated mentorship and community-driven content.


2. What problem did GrasshoppHer face before the redesign?

The original mobile app had usability and stability issues that limited scalability and threatened user trust. The team needed a strategic shift to a reliable, mission-aligned web-first platform.


3. What was the goal of the new platform?

To create a scalable, accessible, and mentorship-centric web experience that reflects GrasshoppHer’s mission, enhances community engagement, and is easy to manage long-term.


4. What features were included in the redesigned platform?
  • Disruptors Mentorship Hub for 1:1 session booking
  • HerCloud for blog, event, and resource sharing
  • A story-driven homepage
  • Press and events integration

5. How did Linnify contribute to the project?

Linnify provided:

  • Product strategy and auditing
  • UX/UI redesign aligned with GrasshoppHer’s brand
  • Next.js development hosted on Vercel
  • Mentorship system and content management tools

6. What were the key outcomes of the partnership?
  • A stable and branded web platform
  • Improved user experience and community feedback
  • Increased engagement via HerCloud and mentorship features
  • A clear shift from app-first to web-first strategy

7. What audience and values does the platform align with?

The platform supports diversity, equity, and inclusion (DEI) by making mentorship more inclusive, personal, and accessible, especially for those without traditional corporate connections.

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