
PlanHub is a digital solution built for pharmaceutical cross-functional teams to centralize the management of strategic and tactical information for products and portfolios.
By offering one user-friendly platform to ideate, capture, and communicate strategies and tactics, PlanHub helps pharma organizations bridge the gap between high-level objectives and day-to-day execution. The platform empowers teams to adapt quickly to market changes, align functions, and deliver more impactful plans, ultimately driving better outcomes for the business, healthcare providers, and patients.
The pharmaceutical sector operates in a complex, highly regulated environment with unique planning demands:

Global pharmaceutical across multiple regions, designed to work seamlessly across geographies while respecting local market needs.
The platform’s role-based permissions and multilingual readiness support international collaboration while respecting data governance and compliance requirements in each market.

Before PlanHub, many commercial teams struggled with:
These gaps slowed execution, reduced agility, and made it harder to measure impact across global and local markets.

PlanHub addresses these issues with a centralized, customizable planning environment designed specifically for commercial teams in the pharmaceutical industry.
It connects strategic priorities to tactical plans, streamlines collaboration with role-based permissions, and eliminates manual reporting by integrating dynamic exports and built-in analytics.
By replacing scattered tools with a single platform, PlanHub improves efficiency, fosters cross-functional synergy, and enables data-driven decision-making for both global and affiliate teams.

Linnify partnered with HubCare to design, develop, and deploy PlanHub as a scalable and intuitive planning platform for global pharmaceutical teams. Acting as a full product partner rather than a service vendor, Linnify ensured that the platform aligned with the complex workflows of big pharma while remaining user-friendly for local affiliates.
By combining agile practices with a validation-driven mindset, Linnify turned PlanHub from concept into a pilot-ready solution capable of supporting both strategic and tactical planning.

Through Linnify’s work:
This foundation allowed PlanHub to pilot with end clients, gather valuable feedback, and prepare for broader market adoption in 2024 and beyond.


Linnify enabled Planhub to transform from concept to a pilot-ready healthcare management platform. By combining agile project management, user-centered design, and scalable development, the project set a strong foundation for future growth and market expansion.
This project reinforced Linnify’s expertise in building secure, user-friendly solutions for complex healthcare workflows. The team deepened its capabilities in adapting to shifting priorities while keeping quality and delivery timelines intact.


Yes. Planhub is designed to serve healthcare providers and patients across multiple countries, adapting to varied healthcare systems and regulations.
The platform is built with Next.js, React, and Node.js, and hosted on Google Cloud for scalability and security.
The initial version was developed and launched for pilot testing in less than a year, starting in January 2024.
It’s built for healthcare providers, pharmacies, and patients who need a simple, secure way to manage healthcare plans and improve communication.