CASE STUDY
product
Validation
Design
AI

Planhub

Life Sciences
Country
Romania
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Platforms
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Mobile
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Web
2024 – Present

Planhub

DURATION
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Unified planning platform connecting global and local pharma teams
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Streamlined collaboration, replacing spreadsheets, PPTs, and fragmented tools
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Built-in analytics linking strategy to execution for measurable impact
Screen with main searching feature of the platform having the products displayed on the right and a map with vendors on the left.
01

Project Overview

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Centralizing strategy and tactics for pharmaceutical teams

PlanHub is a digital solution built for pharmaceutical cross-functional teams to centralize the management of strategic and tactical information for products and portfolios.

By offering one user-friendly platform to ideate, capture, and communicate strategies and tactics, PlanHub helps pharma organizations bridge the gap between high-level objectives and day-to-day execution. The platform empowers teams to adapt quickly to market changes, align functions, and deliver more impactful plans, ultimately driving better outcomes for the business, healthcare providers, and patients.

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Industry challenges

The pharmaceutical sector operates in a complex, highly regulated environment with unique planning demands:

  • Disconnected planning tools leading to siloed communication between functions and geographies
  • Manual, time-consuming workflows reliant on spreadsheets, PowerPoints, and SharePoints
  • Difficulty aligning strategies with tactical execution across global and local teams
  • Limited visibility into performance data to guide future planning decisions
02

Geographical Focus

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Primary target market

Global pharmaceutical across multiple regions, designed to work seamlessly across geographies while respecting local market needs.

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Cultural considerations

The platform’s role-based permissions and multilingual readiness support international collaboration while respecting data governance and compliance requirements in each market.

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03

Problem

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Client's challenge

Before PlanHub, many commercial teams struggled with:

  • Fragmented tools creating inefficiencies and inconsistencies in planning
  • Complex workflows requiring significant onboarding time for new team members
  • Delays in collaboration due to lack of centralized, real-time plan updates
  • Challenges tracking budget allocation and aligning tactics with strategic goals

These gaps slowed execution, reduced agility, and made it harder to measure impact across global and local markets.

04

Solution

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Proposed solution

PlanHub addresses these issues with a centralized, customizable planning environment designed specifically for commercial teams in the pharmaceutical industry.

It connects strategic priorities to tactical plans, streamlines collaboration with role-based permissions, and eliminates manual reporting by integrating dynamic exports and built-in analytics.

By replacing scattered tools with a single platform, PlanHub improves efficiency, fosters cross-functional synergy, and enables data-driven decision-making for both global and affiliate teams.

05

Linnify's Involvement

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Role in the project

Linnify partnered with HubCare to design, develop, and deploy PlanHub as a scalable and intuitive planning platform for global pharmaceutical teams. Acting as a full product partner rather than a service vendor, Linnify ensured that the platform aligned with the complex workflows of big pharma while remaining user-friendly for local affiliates.

By combining agile practices with a validation-driven mindset, Linnify turned PlanHub from concept into a pilot-ready solution capable of supporting both strategic and tactical planning.

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Application of expertise

  • Experience design (UX/UI): Translated complex healthcare workflows into clear, intuitive user journeys tailored for pharmaceutical teams.
  • Fullstack software development: Delivered a scalable, high-performance web application using Next.js, React, and Node.js hosted on Google Cloud.
  • Rapid response to pilot needs: Collaborated closely with PlanHub’s leadership to adapt features quickly during pilot testing and ensure usability for end-users.
  • Healthcare-specific usability and compliance: Ensured the platform’s role-based permissions, multilingual readiness, and data governance features matched the requirements of international markets.

Services

  • Experience design (UX/UI)
Photo with the product success manager that provided the testimonial
"PlanHub was one of those projects where technology had to simplify deep operational complexity. Our goal was to turn a fragmented, manual planning process into a unified digital experience for global pharma teams. Working side by side with the client, we focused on clarity, scalability, and adaptability, ensuring every feature genuinely supported real-world workflows. Seeing PlanHub evolve from concept to pilot-ready in such a short time has been a rewarding achievement for the entire team."
Răzvan Todea, Tech Lead
06

Results and Achievements

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Outcomes

Through Linnify’s work:

  • A single, unified platform replaced fragmented spreadsheets, PowerPoints, and SharePoints.
  • Built-in analytics began linking strategies to execution, providing measurable insights.
  • Cross-functional collaboration between global and local pharma teams was streamlined, improving efficiency and alignment.

This foundation allowed PlanHub to pilot with end clients, gather valuable feedback, and prepare for broader market adoption in 2024 and beyond.

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07

Conclusion and Future Outlook

Linnify enabled Planhub to transform from concept to a pilot-ready healthcare management platform. By combining agile project management, user-centered design, and scalable development, the project set a strong foundation for future growth and market expansion.

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Learning and Growth

This project reinforced Linnify’s expertise in building secure, user-friendly solutions for complex healthcare workflows. The team deepened its capabilities in adapting to shifting priorities while keeping quality and delivery timelines intact.

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Photo with BulkExchange's CTO that provided the testimonial
“Linnify is great across the board; their pricing, deliverables, seriousness, and involvement are all excellent. The biggest success of this collaboration is that we’ve been able to pilot the app with an end client and gather valuable feedback. As a pharmacist without deep technical knowledge, I value that they guide me with clear, direct advice. They’ve met deadlines, stayed within budget, and adapted quickly when our priorities shifted during the pilot. Communication has been easy and tailored to my style. I have no hesitation in recommending Linnify for serious, high-quality projects.”
Bogdan Joca, Founder @ HubCare
You can read the full review here
08

Frequently Asked Questions (FAQ)

1. Is Planhub available internationally?

Yes. Planhub is designed to serve healthcare providers and patients across multiple countries, adapting to varied healthcare systems and regulations.


2. What technologies power Planhub?

The platform is built with Next.js, React, and Node.js, and hosted on Google Cloud for scalability and security.


3. How long did it take to develop Planhub?

The initial version was developed and launched for pilot testing in less than a year, starting in January 2024.


4. Who is Planhub for?

It’s built for healthcare providers, pharmacies, and patients who need a simple, secure way to manage healthcare plans and improve communication.

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