CASE STUDY
product
Validation
Design
AI

Pragma

LMS
Country
Romania
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Platforms
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Mobile
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Web
OCT 2021 - AUG 2022

Pragma

DURATION
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Delivered a Learning Management System (LMS) tailored for rural entrepreneurship education in Romania.
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Enabled end-to-end online training, testing, evaluation, and certification for participants.
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01

Project Overview

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Empowering rural communities through accessible digital entrepreneurship education

Pragma is a custom-built Learning Management System (LMS) designed to support the delivery of entrepreneurship courses for people in rural areas of Romania. The project was commissioned and delivered through a public tender, aiming to improve access to entrepreneurial education in underserved communities.

The platform combines ease of use, multi-device accessibility, and intuitive design, ensuring participants can complete courses, tests, and business plan submissions digitally.

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Industry challenges

Entrepreneurship education in rural regions faces key obstacles:

  • Limited accessibility to modern training tools.
  • Heavy reliance on in-person learning and paperwork.
  • Difficulty in monitoring participant progress and outcomes.
  • Lack of scalable digital infrastructure for managing courses and certifications.

Pragma was designed to address these pain points by offering a centralized, digital-first solution.

02

Geographical Focus

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Primary target market

The Pragma platform was designed for Romania's central region, with a strong focus on rural communities. These areas had limited exposure to digital education tools and struggled to access entrepreneurial training at scale. By digitizing courses, tests, and certification processes, Pragma expanded opportunities for hundreds of participants who otherwise relied on traditional, in-person training.

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Cultural considerations

The solution needed to account for the fact that many users were not digitally native. Accessibility and simplicity were prioritized in both design and functionality, ensuring the platform could be easily used on multiple devices, even by participants with minimal technical experience.

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03

Problem

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Client's challenge

Before Pragma, entrepreneurial training programs in Romania’s rural areas relied heavily on in-person sessions and manual paperwork. This created significant barriers for both participants and administrators:

  • Limited accessibility: Learners in rural communities had little access to modern training tools, making it difficult to scale programs.
  • Administrative inefficiency: Managing participants, groups, and projects required manual processes across multiple formats, slowing operations.

  • Evaluation challenges: Testing and certification were time-consuming, with limited automation and no centralized reporting.
  • User barriers: Non-technical participants found existing tools difficult to use, further limiting adoption and engagement.


These challenges prevented programs from reaching their full potential and hindered efforts to empower rural communities through entrepreneurship education.

04

Solution

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Proposed solution

Linnify developed Pragma, a digital platform built to streamline the entire entrepreneurial training journey. The solution replaced outdated workflows with a centralized, intuitive system that addressed both participant and administrator needs:

  • Course creation & management: Structured modules, sections, and tests made it easy to design and update programs.
  • Participant registration & tracking: Dashboards provided administrators with visibility into progress, performance, and outcomes.
  • Digital testing & evaluation: Automated exams and scoring reduced manual effort while improving accuracy and efficiency.
  • Reporting & certification: Administrators could generate real-time reports and issue completion certificates instantly.
  • Business plan competition module: A dedicated feature enabled participants to upload and refine business plans within the platform.
  • Monitoring tools: Forms and workflows supported post-training tracking, helping measure the real impact on entrepreneurship development.

By prioritizing ease of use, scalability, and compliance, Pragma transformed entrepreneurship education in rural Romania into a more accessible, efficient, and impactful process.

05

Linnify's Involvement

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Role in the project

Linnify acted as the design, development, and delivery partner for Pragma, overseeing the platform from concept to launch. Our team was responsible for building the end-to-end Learning Management System, ensuring it met the technical requirements of a public-sector project while also being accessible to non-technical users in rural communities.

To deliver Pragma successfully, we combined UX research with domain-specific insights into entrepreneurship education. This approach allowed us to create a user-friendly interface for participants and an intuitive administration dashboard for program managers.

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Application of expertise

We implemented a modular architecture that made it possible to design courses, assessments, and business competitions flexibly.

Our technical expertise in web development and quality assurance ensured the system was scalable, stable, and compliant with public tender requirements, while still delivering a seamless experience for learners with limited digital skills.

Services

  • Product Strategy & Validation
  • Experience Design (UX/UI)
  • LMS Development
  • Fullstack Development
Photo with the product success manager that provided the testimonial
“Pragma was a complex but rewarding project. We had to balance technical requirements from a public contract with the real needs of rural participants who weren’t always digitally native. Our goal was to make the platform simple, intuitive, and reliable, while also robust enough to manage hundreds of users, courses, and business plans. Delivering Pragma showed how technology can democratize access to education and support entrepreneurship in communities that need it most.”
Andreea Sima, Head of Product Management
06

Results and Achievements

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Outcomes

  • Successfully delivered a fully functional LMS for entrepreneurship education in rural Romania.

  • Enabled hundreds of participants to complete courses, tests, and certifications online.

  • Simplified program administration through a dedicated dashboard.

  • Provided long-term scalability for future training initiatives.
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07

Conclusion and Future Outlook

Pragma demonstrated how digital solutions can extend entrepreneurial training to rural areas, improving accessibility, monitoring, and outcomes. The platform simplified the process for both administrators and participants, creating a sustainable foundation for future educational initiatives.

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Learning and Growth

Through Pragma, Linnify gained valuable experience in building LMS platforms for public sector projects, balancing accessibility, compliance, and scalability. The project highlights the potential of technology to empower rural communities through education.

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Photo with BulkExchange's CTO that provided the testimonial
“Working with Linnify on Pragma was a very positive experience. They managed to take the strict requirements of a public project and turn them into a platform that is not only technically robust but also easy to use for participants with little digital experience. The LMS enabled us to deliver entrepreneurial education in rural areas at a scale that wouldn’t have been possible otherwise. What stood out the most was Linnify’s ability to combine compliance with real user needs, ensuring the platform is both reliable for administrators and accessible for participants. Their dedication and professionalism gave us confidence throughout the entire process.”
Simone Albani-Rocchetti, CEO and Founder
You can read the full review here
08

Frequently Asked Questions (FAQ)

1. What is Pragma?

Pragma is a custom Learning Management System built for entrepreneurship education programs in rural Romania.


2. Who was Pragma designed for?

It was designed for rural participants in Romania’s central region, enabling them to access entrepreneurial training digitally.


3. What features does Pragma include?

Course management, user registration, digital testing, automated reporting, certification, and a business plan competition module.


4. How does Pragma help administrators?

It provides a dashboard for managing courses, users, and reports, making program administration more efficient.


5. Why is Pragma important?

It democratizes access to entrepreneurial education, giving rural communities digital tools to learn, test, and build businesses.

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