CASE STUDY
product
Validation
Design
AI

Romanian Adventures

Hospitality & Tourism
Country
USA
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Platforms
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Mobile
Web platform icon
Web
Jun – Oct 2021

Romanian Adventures

DURATION
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Custom B2B booking and itinerary platform for travel agents
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Integrated traveler profile system for personalized experiences
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Real-time access to curated Romanian destinations and local partners
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Screen with main searching feature of the platform having the products displayed on the right and a map with vendors on the left.
01

Project Overview

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Bringing Romania closer to American travelers

Romanian Adventures is a travel platform built to serve U.S.-based travel agents looking to book personalized trips to Romania for small groups of friends or families. The platform’s goal is to modernize the agent experience while delivering off-the-beaten-path journeys designed around the interests and values of each traveler.

As a B2B partner, Romanian Adventures empowers agents with curated vacation packages, rich cultural knowledge, and direct access to Romanian providers, simplifying what was once a fragmented, underrepresented market.

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Industry challenges

Romania remains poorly represented in the U.S. travel market, with limited visibility and little access to local experiences. Agents face high friction when building customized itineraries due to the lack of centralized, reliable booking tools that highlight modern Romanian travel offerings.

02

Geographical Focus

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Primary target market

U.S.-based travel agents who are creating personalized travel plans for clients interested in cultural exploration, heritage tourism, and boutique experiences in Romania.

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Cultural considerations

The platform had to bridge two vastly different markets:

  • The U.S. travel agent industry, driven by technology and service expectations

  • The Romanian local provider ecosystem, built on personal networks and offline knowledge

The platform needed to speak both languages, technologically and culturally.

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03

Problem

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Client's challenge

As two seasoned travel professionals deeply embedded in the U.S. industry, the Romanian Adventures founders repeatedly received inquiries about Romania as a destination, but had no centralized, scalable way to serve them.

Without a trusted travel platform tailored for Romania, U.S. travel agents relied on manual planning, inconsistent local partners, and limited education about the destination. This slowed down bookings, raised friction, and reduced Romania’s potential as a rising destination in the U.S. market.

04

Solution

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Proposed solution

Romanian Adventures partnered with Linnify to create a modern, user-friendly web platform that would act as a travel solutions hub for U.S. agents.

The platform combines:

  • A streamlined interface for managing traveler profiles
  • Tailored package recommendations based on user preferences
  • Access to curated Romanian experiences, boutique stays, and reliable providers
  • A centralized hub for destination content, agent education, and booking workflows

More than a marketplace, Romanian Adventures was built as a digital extension of the founders' decades of experience and trust-based networks, making Romania feel accessible, safe, and exciting for both agents and travelers.

05

Linnify's Involvement

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Role in the project

Linnify delivered end-to-end product strategy and execution, from branding and platform architecture to UX/UI design and launch support. Our team worked closely with the founders to translate their travel expertise into a fully operational B2B tool that could scale across the U.S. market.

We also conducted product success workshops to define goals, user flows, and brand identity, and designed an intuitive interface focused on agent usability and booking speed.

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Application of expertise

  • Created a traveler profile system to generate personalized itineraries
  • Integrated feedback mechanisms and backend logic to streamline operations
  • Supported ongoing iteration, ensuring that local partner onboarding and travel agent workflows were frictionless

Services

  • Product Strategy & Validation
  • Experience Design
  • Fullstack Software Development

Photo with the product success manager that provided the testimonial
“Designing the experience for Romanian Adventures was both a creative challenge and a deeply rewarding process. We weren’t just creating a beautiful interface, we were shaping a bridge between two cultures and two very different user types: U.S. travel agents and Romanian experience providers. Our goal was to make the platform feel intuitive, trustworthy, and inspiring. Every decision, from layout to interaction flow, was made to support ease of use while showcasing the charm and authenticity of Romania as a destination. It was exciting to contribute to a product that has real potential to change how people discover and book travel.”
Andreea Nagy, UX/UI Designer
06

Results and Achievements

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Outcomes

  • Successfully launched a fully branded, scalable B2B travel platform
  • Provided U.S. agents with structured access to Romanian travel content and bookings
  • Created an intuitive system for custom itinerary matching based on traveler preferences
  • Increased client clarity and understanding of both product direction and end-user pain points
An article about Stailer entitled: Romanian beauty marketplace Stailer raises 1M euros from angel investors to digitize the vertical
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Conclusion and Future Outlook

Romanian Adventures is more than a travel platform, it’s a product of passion, industry expertise, and strategic execution. With Linnify as a partner, the co-founders were able to bridge two markets and bring a culturally rich, underrepresented destination into the spotlight, powered by technology and local authenticity.

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Learning and Growth

This project solidified Linnify’s role in building product-market-fit platforms in niche industries. Our team deepened its knowledge of international tourism, B2B platform logic, and customer education strategies, all while contributing to the digital rise of Romanian tourism.

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Photo with BulkExchange's CTO that provided the testimonial
“I am ecstatic about the work performed by Linnify. They were highly responsive at all times, and they moved fast to get things done. What I appreciate the most is their vision. They have a global vision of what needs to be done. They do not offer just a certain service, but they manage to see the whole picture and incorporate all these parts into a successful product. Linnify’s team is a very professional one that goes above and beyond to make sure the end product achieves its full potential. They’re a great partner in this journey. ”
Cătălina Steinhouse, Co-Founder, Romanian Adventures
You can read the full review here
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Frequently Asked Questions (FAQ)

1. What is Romanian Adventures?

Romanian Adventures is a B2B travel platform that enables U.S.-based travel agents to book personalized trips to Romania. It connects them to curated destinations, boutique stays, and trusted local providers.


2. Who is the platform built for?

The platform is designed specifically for U.S. travel agents looking to offer unique, immersive experiences in Romania to small groups of travelers seeking heritage, culture, and authenticity.


3. What problem does Romanian Adventures solve?

Before this platform, U.S. agents struggled to book Romanian trips due to a lack of centralized resources and trustworthy local partners. Romanian Adventures simplifies itinerary building and booking with a tech-enabled solution.


4. What makes this travel platform unique?

It offers a traveler profile system for personalized itineraries, real-time access to Romanian travel content, and curated partner experiences, all backed by decades of travel expertise from the founders.


5. How did Linnify contribute to the success of Romanian Adventures?

Linnify led the product strategy, UX/UI design, branding, and development of the platform. Their team transformed the founders’ deep travel knowledge into a scalable, intuitive B2B solution.


6. What were the project results?


The result was a fully branded, scalable booking tool that streamlined operations for agents, enabling custom itineraries matched to traveler interests.


7. What technologies or features were included in the platform?


The platform includes features such as custom booking workflows, traveler profile matching, and a centralized hub for destination content and agent education, enhancing both usability and discoverability.


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