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DURATION
20 months
The Stailer mobile app, developed in collaboration with our company, transitioned Stailer from a web-based platform to a comprehensivemobile solution, significantly enhancing user access and experience in the beauty services market.
Adapting to the digital transformation in beauty services and meeting the rising demand for mobile accessibility.
Tech-savvy consumers that are looking for faster and more convenient solutions to schedule appointments for beauty services in Romania.
Aligning with the lifestyle and tech preferences of Romanian consumers.
Stailer required a swift transition to a mobile platform to seize a fleeting market opportunity, aiming to expand its user base and increase service bookings.
Without a mobile presence, Stailer risked losing relevance and market share in the rapidly evolving digital beauty space.
Launching the wrong solution on the market could have abruptly stopped the startup’s growth, hence the importance of understanding user behavior and market alternatives.
Tapping into the growing market opportunity, digital appointment solutions in the beauty industry required a cross-platform React Native mobile app for both Android and iOS that could offer an intuitive, user-friendly interface super fast.
We implemented a fast-track development process to validate and launch the mobile app within a critical one-month period, adopting a validation-driven approach to researching user needs.
Linnify led the development of the React Native mobile app, ensuring simultaneous deployment on Android and iOS platforms, while launching within an urgent launch timeline. Our team also provided the startup with product strategy direction and management practices that they were then able to implement in their own operations.
After Stailer’s decision to expand their market through mobile applications for accessibility, Linnify’s design experts conducted an audit of the performance of the existing web platform, ran discovery interviews and usability testing with customers, all while configuring the system architecture that would be able to scale the product at an accelerated pace.
The launch of the mobile application was a success, our dedicated product team being able to quickly implement customer feedback and create a continuous development pipeline for new features creation.
Once the product had reached a stable revenue stream, our team coordinated Stailer’s transition to internal development resources by setting in place style guidelines, product development processes and validation-driven principles. Linnify’s team still works closely with Stailer when it comes to architecture or AI implementation consultancy, advising the startup on the most efficient ways to scale and test out market needs.
The team applied rapid development techniques, focusing on user experience and market responsiveness to meet Stailer's strategic goals.
The launch of the Stailer app led to a growth from 10,000 to over 100,000 users in less than a year.
Remarkably, revenue-generating monthly appointments increased from less than 300 to over 30,000 in the same period of time, helping the startup reach a stable MRR, becoming the leading solution in Romania’s online beauty market for appointment scheduling.
The startup became one of the most publicized consumer-facing tech products in Romania, receiving over 2M EUR in funding since starting their partnership with Linnify and generating follow-up investment even in post-pandemic times when funding was at its lowest.
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The Stailer app project exemplifies our capability to transform client visions into successful, market-responsive mobile solutions rapidly.
We improved our mobile development team members' capability to adapt to a fast-developing product environment, where we had to continuously adapt to customer needs by leveraging the cross-platform capabilities of React Native. Leveraging our market research capabilities and product strategy skills was also crucial to the successful adoption of the product in the market.
Being able to take part in such growth has significantly contributed to our approach to test risky assumptions with small cohorts before going bigger.
Stailer is a mobile app that allows users to schedule beauty service appointments easily. It transitioned from a web platform to a React Native-based mobile solution to improve accessibility and user experience in Romania’s beauty services market.
Without a mobile presence, Stailer risked losing relevance in a fast-evolving digital beauty services landscape. A mobile solution was essential to expanding its user base, increasing bookings, and seizing a critical market opportunity.
Consumers who want a faster, more convenient way to book beauty appointments online.
The Stailer app was developed using React Native for cross-platform support on Android and iOS, enabling a fast, scalable launch in just one month.
The project strengthened Linnify’s mobile development processes, UX expertise, and validation-driven mindset, especially in fast-paced consumer markets requiring continuous adaptation and feedback loops.
