CASE STUDY
product
Validation
Design
AI

Streamlining environmental rebate access for employees through AI-driven recommendations

Sustainability
Country
USA
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Platforms
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Mobile
Web platform icon
Web
2023

Streamlining environmental rebate access for employees through AI-driven recommendations

DURATION
6 weeks
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AI-powered solution that processes over 16,000 individual rebates
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Real-time personalization based on environmental profiles
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Automates rebate discovery through web scraping and generative AI
Screen with main searching feature of the platform having the products displayed on the right and a map with vendors on the left.
01

Project Overview

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Simplifying sustainability through smart automation

This web-based platform helps organizations support employees in reducing their carbon footprint by giving them access to environmental rebates that match their lifestyle. Employees answer questions about energy use, housing, and transportation; the system then recommends tailored rebates based on their profile.

With AI-driven automation and a dynamic knowledge base, the platform transforms a fragmented, outdated process into a seamless experience that improves participation in eco-conscious programs.

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Industry challenges

Navigating the realm of energy sustainability rebates and incentives is notoriously complex, with relevant information dispersed across numerous online sources.

These rebates are subject to frequent updates, expirations, and additions, rendering manual tracking an impractical endeavor.

02

Geographical Focus

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Primary target market

Companies in urban centers with a strong emphasis on sustainable practices and employee engagement in environmental initiatives.

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Cultural considerations

Diverse workplace cultures require an emphasis on inclusivity and accessibility in their approach to sustainability.

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03

Problem

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Client's challenge

Developing a market-ready, user-centric product within a constrained budget and timeframe, while also ensuring the product meets the complex needs of sustainability efforts in corporate settings.

Large-scale projects require environmental documentation, but legacy systems and outdated tools delay reporting and reduce data reliability.

Clients needed a way to:

  • Centralize multiple data sources
  • Quickly create accurate, compliant assessments
  • Visualize portfolio-wide sustainability metrics
  • Stay ahead of evolving ESG regulations
04

Solution

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Proposed solution

To address this, the platform was enhanced with a dynamic system to extract rebate information directly from providers' websites, utilizing a combination of OpenAI Assistant and Travility AI for web scraping.This approach streamlined the process in three key steps:

  1. User assessment analysisOpenAI Assistant evaluates users' responses to create a summary of their environmental profile, which then informs the search criteria for applicable rebates.
  2. Rebate discoverTravility AI leverages its web  browsing capabilities to locate and compile a comprehensive list of rebates from various providers that match the user's profile.
  3. Data integration
The gathered rebate information is formatted and integrated into the platform's existing infrastructure, ensuring that users are presented with up-to-date and relevant opportunities.

This automated system significantly improved the accuracy and availability of rebate information for users, effectively managing over 16,000 rebates within the platform.

05

Linnify's Involvement

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Role in the project

The initial approach, which relied solely on GPT's browser capabilities, fell short in delivering the desired outcomes. The integration of Travility AI's advanced browsing functionality marked a pivotal enhancement, optimizing the search and retrieval process. Coordinating the various technologies and streamlining their functions to work cohesively presented a significant challenge.

Linnify was introduced tot he project dues to its strong product management expertise and previous work experience with the client. Our team conducted discovery, market research, and created the design prototype in less than 6 weeks, providing the sin-off with the ability to run usability test with end users much sooner than expected.

After the final design version of the product was validated, Linnify’s development team, led bu its Product Success Manager, was able to launch a beta version of the product in less than 3 months.

The collaborative efforts that were shared within the team and together with the client’s team contributed to the success of the product launch on time, on budget and on quality.

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Application of expertise

Our team’s validation-driven mindset and completeness of roles came into play at the right moment for the spin-off, helping them test with users and launch a beta version of the product almost 10 times faster than it had taken them to plan, design, and develop internally for the past two years, mostly due to lack of focus and commitment to the process.

The initial approach, which relied solely on GPT's browser capabilities, fell short in delivering the desired outcomes. The integration of Travility AI's advanced browsing functionality marked a pivotal enhancement, optimizing the search and retrieval process. Coordinating the various technologies and streamlining their functions to work cohesively presented a significant challenge.

Services

  • Market research
  • Rapid prototyping
  • Experience design
  • Product Validation and Strategy
  • Fullstack Development
Photo with the product success manager that provided the testimonial
“An essential concern throughout our journey was the validation of our assumption. This led us to approach ach technical decision with a fundamental question in mind <What if we need to change it?> We ensured that all of our technical choices will never become roadblocks to future functionality development. Instead we remained adaptable, ready to evolve our decisions based on user feedback and evolving needs.”
Razvan Bretoiu, Tech Lead 
06

Results and Achievements

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Outcomes

The client’s MVP was launched in just 3 months from the start of development after two long years of internal product development version that didn’t see the daylight when it came to reaching the market.

Since its launch, the product has:

  • Handled over 16,000 rebates in real-time
  • Cut down manual search time to seconds
  • Significantly increased the accuracy and relevance of rebate recommendations
  • Enabled dynamic user-specific suggestions through AI classification
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07

Conclusion and Future Outlook

The platform successfully leveraged generative AI and intelligent web scraping to unlock access to sustainability rebates for thousands of employees. By combining real-time data extraction with user-specific insights, it removed the biggest barrier to engaging in climate-friendly behavior.

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Learning and Growth

This project expanded Linnify’s capabilities in combining multiple AI systems (LLMs and scraping agents), real-time data integration, and backend scalability. It showcased the team’s ability to work fast and iterate on cutting-edge AI-driven products in the sustainability sector.

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Photo with BulkExchange's CTO that provided the testimonial
“Linnify has inbuilt a team of collaborative and creative problem solvers who are willing to roll up their sleeves and go beyond basic requirements to help discover and explore better overall business solutions.”
Director of Operations
You can read the full review here
08

Frequently Asked Questions (FAQ)

1. What is the AI Sustainability Rebate Platform?

It’s an AI-powered web platform that helps employees discover and access personalized environmental rebates in real time, automating search and classification across 16,000+ programs.


2. How does the AI system work?

The platform combines OpenAI Assistants and Travility AI web scraping to collect, analyze, and match rebate data to each user’s environmental profile, making discovery instant and accurate.


3. What business problem did it solve?

Manual rebate tracking was slow and fragmented. The new AI system centralized data, cut search time from hours to seconds, and improved participation in sustainability programs.


4. What measurable results were achieved?

The solution handled over 16,000 rebates, delivered real-time personalization, and enabled the client to launch a validated MVP 10x faster than previous internal efforts.


5. Why is this case important for the sustainability sector?

It proves how generative AI and automation can simplify sustainability engagement, helping organizations scale eco-friendly initiatives and meet ESG goals efficiently.

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