CASE STUDY
product
Validation
Design
AI

Triliada

Career Guidance
Country
Romania
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Platforms
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Mobile
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Web
2022

Triliada

DURATION
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End-to-end product validation support for a first-time founder
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Market-aligned positioning of an education platform solving career clarity gaps
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Modular user system with events, vocational tests, and direct student interaction
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01

Project Overview

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Personalized guidance for high school students

Triliada is an EdTech platform that helps Romanian high school students explore and identify their ideal university path. By connecting them with current college students and offering curated guidance tools (including events, quizzes, and vocational assessments). Triliada addresses the core question many teens and parents face: "What should I do after high school?"

The platform bridges the gap between curiosity and clarity, helping students understand academic paths and make informed, confident decisions about their future.

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Industry challenges

In Romania, career guidance in high schools is often limited, generalized, or missing altogether. Many students choose a faculty without fully understanding their fit or potential outcomes. Triliada aims to offer a structured, digital-first alternative rooted in real peer experience and personalized discovery.

02

Geographical Focus

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Primary target market

Romanian high school students, with an initial focus on urban centers like Cluj-Napoca and the surrounding regions.

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Cultural considerations

The solution was adapted to the Romanian university landscape and student experience, taking into account parents’ involvement in education decisions and the importance of peer insights in shaping academic expectations.

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03

Problem

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Client's challenge

  1. Validate whether students and families truly needed a peer-led guidance tool
  2. Shape a clear and usable product strategy from a broad initial concept

Without proper validation, there was a risk of building a platform that didn't address real user pain points or missed its audience entirely.

Without clear career guidance, many students risk enrolling in misaligned programs, leading to high dropout rates, academic dissatisfaction, or wasted resources.

Triliada sought to reduce these outcomes through direct, meaningful engagement.

04

Solution

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Proposed solution

Linnify supported Triliada through a complete product validation process designed to bring clarity, structure, and focus to the founder’s vision. 

Together, we explored the opportunity space, analyzed user needs, and outlined a roadmap that aligned with real market demand.

The process began with user research to understand the behavior and needs of students, parents, and university mentors. Through interviews and persona mapping, we identified key motivators: the desire for practical insight into university life, clarity around academic fit, and safe, informal access to ask questions that school counselors often cannot answer.

From there, Linnify facilitated collaborative workshops to define the platform’s core value proposition and differentiate it from existing offerings. We also mapped out priority features, content structure, and gamification elements that would support long-term user engagement and learning.

The result was a validated concept with clear target users, messaging, and a phased product strategy grounded in real user feedback.

05

Linnify's Involvement

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Role in the project

Linnify led the product validation phase of Triliada, transforming the founder’s early concept into a structured, focused platform vision.

We supported early-stage decisions with research-backed methods and collaborative strategy work.

During this process, we designed and conducted user research with high school students, university students, and parents.

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Application of expertise

At the end of process we:

  • Defined user personas and mapped critical journeys

  • Facilitated UVP and positioning workshops

  • Guided feature prioritization and MVP planning

  • Provided startup coaching across vision, mission, and traction planning

Services

Product Strategy and Validation

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“Working on Triliada was a great example of how meaningful validation work can shape not just a product, but a founder’s entire direction. From the first discovery session, it was clear that the idea had heart, and our role was to help the team transform that vision into something structured, focused, and rooted in real user needs. Through interviews, workshops, and strategy alignment, we gained valuable insight into what students and parents actually needed from a university guidance platform. It was incredibly rewarding to see the clarity and momentum that came from that process.”
Andreea Sima, Head of Product
06

Results and Achievements

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Outcomes

  • A well-defined, validated product concept rooted in real user needs
  • Clear feature roadmap aligned with founder goals and user feedback
  • Solid understanding of target market and segments
  • Strategic alignment between user desires and product vision
  • Foundation laid for future development and go-to-market efforts

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07

Conclusion and Future Outlook

Linnify helped Triliada move from idea to validated product concept, giving the founder the clarity and tools needed to make informed, strategic decisions. The engagement showcased Linnify’s ability to guide first-time founders through structured product thinking, translating ambition into actionable strategy.

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Learning and Growth

Through Triliada, Linnify reinforced its approach to product validation for early-stage ideas, particularly in the education sector. The project highlighted the power of user-centered research, positioning clarity, and startup-focused collaboration in reducing risk and unlocking purpose-driven product success.

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“I really enjoyed the team’s dedication to the project. I felt like they believed in our startup and truly wanted us to succeed. Their support made me feel like nothing was impossible.”
Larisa Moldovan, Co-founder, Triliada
You can read the full review here
08

Frequently Asked Questions (FAQ)

1. What is Triliada?

Triliada is a Romanian EdTech platform that helps high school students explore their ideal university paths through vocational tests, student interactions, and curated events, offering clarity on what to do after graduation.


2. Who is Triliada designed for?

The platform is built for Romanian high school students, their families, and academic mentors. It offers tools for both students seeking clarity and parents involved in university decisions.


3. What challenge was Triliada solving?

In Romania, high school career guidance is limited. Triliada set out to solve the problem of unclear academic paths by providing personalized, peer-led insight into university life and student fit.


4. What role did Linnify play in Triliada’s development?

Linnify led the full product validation process, conducting research with students and parents, defining user personas, leading strategy workshops, and mapping a clear MVP roadmap tailored to real user needs.


5. How did the validation process impact the product?

It transformed a broad early idea into a market-aligned, structured platform concept, reducing risk and giving the founder clarity on product features, positioning, and go-to-market strategy.


6. What were the key outcomes of the engagement?

Linnify delivered a validated product strategy, clear user journeys, prioritized features, and a foundation ready for future development. It gave the founder confidence to proceed with building the platform.


7. What does this case study show about Linnify’s expertise?

This project showcases Linnify’s strength in helping first-time founders validate their ideas, especially in education. Their structured, research-first approach de-risks product development and supports long-term success.

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