Only 1 out of 20 corporate innovations are successful. What would make yours a success?

If that is the case, how sure are you that your company is prepared for disruption?

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With enormous budgets allocated to innovation, corporations find it difficult to actually make those innovations generate a Return on Investment. Here’s where the coined term R2I or ROII comes in: Return on Innovation or Return on Innovation Investment. We go deeper into this a bit later. 

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Because of this corporate risk combined with the brand’s popularity that must be preserved, most companies turn to M&As when it comes to leveling up their innovative level - buying smaller and more experimentation-prone companies sounds like the most efficient way to go, indeed. Especially knowing that efficiency is key in the corporate world. 

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But the thing is, as studies have shown (1), M&As fail to maintain the competitive edge in the fight for innovation, and that, the best option for long-term innovation is actually organic growth.  

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What is innovation organic growth?

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Using the ‘unfair advantage’ large companies have (from their capacities regarding budgets, talent, technology, and immense amounts of data: transactional data -> creating a solid foundation for AI training based on their very own statistics; and data as in access to a large customer base).

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How can one use this ‘unfair advantage’? By using internal innovation as a starting point. 

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Internal innovation is usually carried out but Digital Innovation units. The bad news is, citing PwC, only 10% of the Digital innovation units turned their ideas into products that met their markets let alone products that actually stayed on the market. 

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So what’s the catch? 

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Using the company’s resources smartly, in well-defined frameworks that experiment within a risk-controlled environment generating real market data and implicitly, showcasing if the ideas are worth scaling. 

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Irrelevance to the core is one of the biggest challenges of the innovation units, but one thing that they are missing is the level of market validation. 

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While remaining respectful of the Business Transformation, and not going against the core of the company, the Innovation leaders might make too much use of a bias that works against them. 

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This means that the usual corporate framework affecting even the Innovation Units, including bureaucracy and well-established processes, might blindspot the main goal of any innovation:

Bringing value.

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Or better yet, capturing value, by having real proof that

• the market wants it, 

• the core company finds it relevant (also because of point 1., but mainly because it can be supported long-term and is aligned with the brand), and
• it generates ROII.

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And making the company one of the few who are still featured in the Fortune 500, many years later.  (against the scary fact that 30 years later, even if still standing, 89% strongest companies of 1995 are not even mentioned there anymore)

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How can corporate innovation leaders make the best out of two systems that are by definition highly opposed to one another?

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1. Bring in experts who understand what needs to be Exploited out of the existing resources and 
2. Match them with the experts in Exploration, 
3. Offer them a well-established yet flexible innovation framework, creating a context that makes sense to both, and most importantly for the company.  

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What we are best at is nurturing that organic growth through Exploration - or as we like to call it - Experimentation. 

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This is why we are launching an

‍Open Call for Experimentation Partnerships

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Corporate ventures should benefit from the agility of the startups. But they need a startup mindset that can best intertwine with the corporate needs. 

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Based on the proprietary knowledge encapsulated in ‘The Validation Playbook’, we have repurposed the core principles of idea validation for corporate startups. Get the free snippet to get more clarity on what we mean.

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Linnify's validation-driven approach to corporate innovation combines the strategic foresight of a big company with the experimental agility of a startup.

We do that by repurposing the Validation Playbook, a tool used by early-stage founders to reach problem/solution fit and to validate the need in the market for their idea, to the specific needs of an enterprise.

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We are actively seeking partnerships with organizations ready to embrace this innovative approach to Market Validation.

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Our open call is not just an invitation to collaborate but a challenge to join us at the forefront of corporate innovation. 

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This partnership aims to nurture your organization's innovation capabilities, supported by our expertise, methodologies, and commitment to shared success.

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Leveraging a proprietary three-step framework, we've crafted a methodology rooted in our proprietary knowledge ‘The Validation Playbook’ that merges the strategic depth of large enterprises with the agile, experimental approach of startups. 

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This framework, detailed on our website, is designed to foster technology innovation, process improvement, and business model evolution, with a particular emphasis on AI integrations and digital transformation strategies. Download the blueprint to get a better idea of the steps. Or simply, reach out and we’ll set a meeting to discuss more.

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What does an Experimentation Partnership look like for you?

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→ What will you receive:

1. In-depth R&D process carried out by Linnify on your vertical and company-specific innovation challenges
2. A tailored actionable process to drive innovation internally
3. Direct connection with emerging startups already trying to solve the challenges you’re facing
4. Increased innovation competitiveness and brand reputation as a validation & innovation-driven enterprise

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→ What will we need to make that happen:

Time allocation from your  internal innovation-drivers for

1. discovery interviews to identify the vertical-specific challenges and blockers
2. co-design sessions for your tailored validation process

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Get in touch with us and we’ll set a 30’ meeting with Catalin Briciu, our Co-CEO and Innovation Strategist, to explore how we can help push innovation forward in your company.